Prof. Jon Kleinberg, Cornell University
www.cs.cornell.edu/home/kleinber
Jon Kleinberg is a Professor in the Department of Computer Science at Cornell University. His research interests are centered around algorithmic issues at the interface of networks and information, with an emphasis on the social and information networks that underpin the Web and other on-line media. He is the recipient of an NSF Career Award, an ONR Young Investigator Award, research fellowships from the MacArthur, Packard, and Sloan Foundations, teaching awards from the Cornell Engineering College and Computer Science Department, and the 2001 National Academy of Sciences Award for Initiatives in Research.
What: Economics of Cascading Behavior in Communication
The flow of information through a large social network can be thought of as unfolding with the dynamics of an epidemic: as individuals become aware of new ideas, technologies, fads, rumors, or gossip, they have the potential to pass them on to their friends and colleagues, causing the resulting behavior to cascade through the network. We will consider a collection of models for such phenomena proposed in the mathematical social sciences, as well as recent algorithmic work on the problem by computer scientists. Building on this, we discuss the implications of cascading behavior in a number of on-line settings, including the diffusion of topics among bloggers, the effect of “word of mouth” in the promotion of new products, and the influence of social networks in the growth of on-line communities.
Where: Yahoo! Mission College Campus (Contact iitd-at-mac.com if you’d like to attend)
When: Thursday, August 3 @ 11am-12pm
More information: http://research.yahoo.com/bigthinkers